10.Traditionally the term, "press kit", referred to a set of documents, photographs, such as publicity stills, and other relevant materials packaged together, and designed to be sent to a newspaper or magazine as part of an organisation's public relations or promotional program. Visual Capitalist media kit example The Visual Capitalist’s media kit is a great example of high quality design to illustrate their audience reach and growth. Gear Junkie media kit example This example media kit from Gear Junkie clearly showcases their reach, audience insights, brand partners and easy to buy media packages and custom project opportunities. Moving2Canada media kit example This sample media kit from Moving2Canada showcases beautiful design, clear graphics and great showcasing of their reach with interesting stats. Digiday media kit example This media kit example from Digiday showcases some great case study examples. Daily Hive media kit example This well designed media kit example from Daily Hive beautifully illustrates their reach and audience statistics. If you’re a smaller publisher, blogger or influencer, you will find these best media kit examples more relevant. New York Times have an entire advertising site to showcase their inventory and advertising opportunities and ratesĬondé Nast Traveller provide media kits for all regions complete with rate cardsīest example media kits from smaller publishers and bloggers People Magazine’s media kit and rate card Glamour has media kits for all their markets which you can download from their site – this simple media kit showcases their rate card and key metrics The Economist has an entire site which serves as their media kit.įorbes doesn’t have a downloadable media kit but supply rate cards and editorial calendars for publication Digital Trends media kit This sample media kit from Digital Trends showcases not only their reach but also the impact and the ROI they can provide to advertisers. Entrepreneur sample media kit This well designed media kit example from Entrepreneur humanizes their brand with collaborator stories. Inc example media kit and rate card This media kit example from Inc includes their editorial calendar and advertising rates 3. Fast Company media kit example This well-designed media kit example from Fast Company showcases their reach and upcoming editorial calendar. We’ve included links to to their advertising pages so you can follow the flow to download the kit yourself, or simply download the media kit examples in our resource pack. It’s worth taking a look at these high quality media kits from some of the world’s largest publishers to get an idea of the inventory they sell, their pricing and how they present their offering in terms of reach and impact. Related Read: Seriously, What Even Is A Niche Site? Best media kits examples from large online publishers You’ll see that they contain many of the best practices for media kits that we’ve written about above. It’s worth looking at them to get inspiration for the inventory you could offer as well as their design and presentation. In this list, we’re sharing some of the best examples of media kits from both big online publishers and smaller more boutique niche publishers. They provide a clear and easy next stepįor more on what makes a good media kit, check out our post on how to make a media kit.They leave the advertiser wanting to find out more.They clearly can communicate their value.They a range of options, offerings and pricing.They provide clarity on what they offer.Here are a few things to think about from the best media kits: Ultimately the best media kits reduce the friction of the sales process and make it easier to sell your inventory. The purpose of a media kit is to make a sale – so we’re looking for media kits that showcase what they offer well, and make it easy to make a sale. Want to know more? Check out our post on What is a media kit? (And what goes in it?) What makes a good media kit?īefore we dive into our list of the best media kits around, it’s worth considering what makes a media kit good, or bad. You’re probably doing all this research because you want to create your own media kit, so be sure to check out our post on how to create a media kit too – it’s full of media kit examples, and a free downloadable media kit template.Ī media kit is a showcase of your brand and catalogue of the media space or inventory you’ve got available for sale to advertisers. Media kit example download pack (free download).Best example media kits from smaller publishers and bloggers.Best media kits examples from large online publishers.Here’s what you’re going to find this post: In this guide to the best media kit examples, you’ll discover media kits from the world’s biggest publishing companies as well as some smaller publishers, influencers and bloggers. So you’re making a media kit and you want to see some examples of the best media kits around? We’ve got you covered!
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